LAUDIO
Building meaningful connections
Taking it to the next level
THE CHALLENGE
Laudio are the makers of an intelligent leadership solution that helps frontline healthcare leaders find ways to connect and engage with their teams in more meaningful ways. And while the product was receiving stellar reviews from users, the existing brand wasn’t showcasing all that their solution had to offer.
OUR SOLUTION
Laudio hired Salt + Pep to re-envision their brand, elevating their existing brand elements and expanding their visual look and feel to better align with their vision for the future. Using their existing brand attributes as a guide, we developed a new image library that would make it simple for them to expand and grow while keeping a consistent look and feel. We also elevated their voice and tone so that it felt more emotionally resonant, helping existing and potential users feel more connected to the solution and what it could help them achieve.